The FightersBrand logo, the Archetypal Ace adorned with a Kings crown is a representation of a higher mindset. It comes from the deck of cards hierarchy where it is not only the Humblest Card in the deck but also the Highest trumping both King and Queen. We chose this as our logo as we believe in aiming higher than has been aimed before with a humble attitude. The Ace is Gender free and anyone Male, or Female or whatever your preferred Gender can relate to this symbol, wear it, and use it as a constant reminder to oneself of the possibilities that can be achieved with the right, positive, driven Mindset.

Our Slogan comes from the old saying "The King is dead, long live the King!", or simply "Long live the King" and is a traditional proclamation made following the accession of a new monarch. FightersBrand believes we are in a new age, where anyone, whether from the Humblest or Highest of backgrounds can achieve mental monarchy and strive forward and achieve greatness.

The King is Dead Long Live the Ace!